This program assists in the design and development of social media strategy utilizing various media platforms (Twitter, Facebook, YouTube). 

The curriculum focuses on management of social media campaigns, engagement of social communities, development of content for reputable brand management ensuring positive consumer experience using integrated marketing promotions.

This program includes a capstone project that allows you to gain practical hands-on experience. You will collaborate with other creative programs to integrate design solutions to meet complex marketing challenges.

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Career Options

People with these jobs produce digital advertising campaigns and other marketing materials.